Mastering today’s B2B Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan Interview

In today's busy company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to accomplish these goals is by aligning marketing efforts with the purchasers journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with

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